Lifetime Pet Cover - About Us
  • Lifetime cover
  • Up to £10,000 veterinary fees per year
  • Dental treatment for accident and illness
  • Complementary therapy
  • Travel cover
  • No upper age limit
  • Third party liability
  • Claims paid direct to veterinary practice



‘We cover because we care’ isn’t just a slogan, it’s at the very core of everything we do.

Lifetime Pet Cover was founded after a much-loved family pet became ill, and the pet insurance fell short of our expectations.

This drove us to create a pet insurance company focused on putting pet owners and their beloved pets first.

Insurance is something you hope you will never need to use but unfortunately, the unexpected nature of accidents and illnesses make it essential. At Lifetime Pet Cover we understand the impact this has and this drives us everyday to provide the best pet insurance possible, so you have the help and stability you need in these tough times.

With over 60 years in the insurance industry and 30 years’ experience in pet insurance, our team understands the importance of taking an empathetic approach to each individual case.

We all have our own family pets, so we really do understand how important they are to you.


We want the best for you and your pet, and that is why we only offer Lifetime pet insurance policies. This means that if your pet suddenly becomes ill or develops a long-term chronic illness such as diabetes or an ongoing skin condition, this will be covered for the life of the policy, provided it didn’t pre-date your cover start date.

Unlike “per condition” or “Time Limited” policies, which can be restricted and confusing to understand, Lifetime Pet Cover is simple, quick, and gives you the peace of mind that your pet has on-going, comprehensive cover for vet bills incurred to treat accidents and illnesses.

Our aim to make insurance available for as many pets as possible means we don’t have any age limits on our dog or cat insurance policies, so we are able to provide lifetime pet insurance for older dogs and cats too.


We are continuously working to prove our commitment to our customers and their pets, so you can feel completely assured that your pet insurance meets all your expectations.

This commitment has led to recognition in multiple well known awards, the most recent of which are listed below.

Best Pet Insurance Provider 2019 – Moneynet

Most Trusted Pet Insurance Provider 2018 – Moneywise Customer Service Awards

Best Pet Insurance Provider 2018 – Insurance Choice Awards

Best Pet Insurance Provider 2017 – Insurance choice Awards


We take our customer feedback extremely seriously and always invite our customers to provide feedback on their experience with us.

We have achieved Gold Service standard by Feefo for the past two years running and are currently the top-rated pet insurer on the insurance review site


We pride ourselves on a more personal level of customer service. All of our teams are UK based and we do not operate any call centres.

This means whomever you speak with, whether it be for a policy query, administrative change, renewal or a claim, they will always be able to provide in depth knowledge and expertise and deal with your query as efficiently as possible.

We’re an Insurance Choice Awards 2017 Winner!

Insurance Choice Awards Winner 2017

We’re delighted to announce that we’ve won the ‘Best Pet Insurance Provider’ and ‘Treating Customers Fairly Champion’ awards at the Insurance Choice Awards!

This year, just over 27,000 UK consumers decided the winners of the Insurance Choice Awards, and we’re delighted to be recognised as an insurance company that puts its customers at the heart of its business. Thank you to everyone who voted for us!

The Insurance Choice Awards are run by Smart Money People, the UK’s largest consumer review platform focused on financial services. Mike Fotis, the founder of Smart Money People, said: “The Insurance Choice Awards aim to find and celebrate the most customer-centric firms in an industry which can still feel like a bit of a minefield for many consumers. I’d like to congratulate Lifetime Pet Cover for taking home the ‘Best Pet Insurance Provider’ and ‘Treating Customers Fairly Champion’ awards.”

Lifetime Pet cover named Best Pet Insurance Provider 2017

Louise Amphlett, Director at Lifetime Pet Cover said, “When we started this business, we knew that the only way to differentiate ourselves was through outstanding customer service. That is at the heart of everything we do and is reflected at every touch point of our customer journey. It is fantastic to be recognised for this through these awards and we are really delighted to have beaten off such well known competitors.”

The Insurance Choice Awards 2017 in numbers

• 13 weeks of voting on the Smart Money People website

• 7,243 votes registered by UK customers

• 180 insurance companies voted for

• 18 categories championing the most customer-centric firms

Insurance firms from all across the UK attended the awards ceremony, which took place at The Lansdowne Club in Mayfair, London. The comedian Rob Rouse hosted the evening, which helped to ensure a fair bit of laughter!