about us
  • Lifetime cover
  • Up to £10,000 veterinary fees per year
  • Dental treatment for accident and illness
  • Complementary therapy
  • Travel cover
  • No upper age limit
  • Third party liability
  • Claims paid direct to veterinary practice



The team at Lifetime Pet Cover have over 30 years’ experience in the pet insurance industry, understanding the importance of taking an empathetic approach to each individual case.

Lifetime Pet Cover was founded when a much-loved family pet became ill, and the pet insurance fell short of our expectations. Accidents and illnesses can happen unexpectedly, we created this business to make sure we provide the best possible veterinary medical fees cover for your pet in the unfortunate event that he is involved in an accident or becomes ill.

We each have our own pets, therefore we know what an important part of your family they are. We pride ourselves on offering a personal approach to the care of your pet and we understand that you will want the very best for them.

Lifetime Pet Cover work to make things as quick and simple as possible - we can even pay your vet direct within 5 working days, so you won’t be left out of pocket!


As we do not offer “Per Condition” or “Time Limited” policies, where cover is restricted and can be confusing to understand, the process of insuring your pet through Lifetime Pet Cover is simple and as quick as possible to give you the peace of mind you need that your pet is covered for life.

We’re an Insurance Choice Awards 2017 Winner!


We’re delighted to announce that we’ve won the ‘Best Pet Insurance Provider’ and ‘Treating Customers Fairly Champion’ awards at the Insurance Choice Awards!

This year, just over 27,000 UK consumers decided the winners of the Insurance Choice Awards, and we’re delighted to be recognised as an insurance company that puts its customers at the heart of its business. Thank you to everyone who voted for us!

The Insurance Choice Awards are run by Smart Money People, the UK’s largest consumer review platform focused on financial services. Mike Fotis, the founder of Smart Money People, said: “The Insurance Choice Awards aim to find and celebrate the most customer-centric firms in an industry which can still feel like a bit of a minefield for many consumers. I’d like to congratulate Lifetime Pet Cover for taking home the ‘Best Pet Insurance Provider’ and ‘Treating Customers Fairly Champion’ awards.”

we won

Louise Amphlett, Director at Lifetime Pet Cover said, “When we started this business, we knew that the only way to differentiate ourselves was through outstanding customer service. That is at the heart of everything we do and is reflected at every touch point of our customer journey. It is fantastic to be recognised for this through these awards and we are really delighted to have beaten off such well known competitors.”

The Insurance Choice Awards 2017 in numbers

• 13 weeks of voting on the Smart Money People website
• 27,243 votes registered by UK customers
• 180 insurance companies voted for
• 18 categories championing the most customer-centric firms

Insurance firms from all across the UK attended the awards ceremony, which took place at The Lansdowne Club in Mayfair, London. The comedian Rob Rouse hosted the evening, which helped to ensure a fair bit of laughter!